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SEO Advice - 21st Century Boy

It’s time for another SEO Advice post! Last month, I offered free SEO advice to soundsofrock.com. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader Gareth May, from 21st Century Boy.

Gareth May - www.21st-century-boy.co.uk

Hey Evan,

I launched my website. Basically it’s aimed at young men between 16-26 (although not exclusively) whom for whatever reason - fatherless family, lack of role models (footballers are now millionaire teenagers with no foot hold in reality), computer game obsessed, saturated schools with less support - need a helping hand in life or some growing up advice. I’ve tried to make it informative, through humour, about issues which I don’t think young men really have realistic access to. And by realistic I mean without it being patronising or from an authoritative figure. But it’s also got a lot of fun stuff on there like videos, articles and stories as well as tips on how to buy your girlfriend lingerie without looking like a pervert, how to get served at a busy bar and how to check for testicular cancer to name just a few. I think you’ll see what I mean if you visit it.

www.21st-century-boy.co.uk
Cheers for now.

Gareth May.

My Recommendations

After the one liner messages from Brenn and Michael it was great to see a request with a little more meat on the bones and one that provided some context as to what the website is trying to achieve. Kudos to you Gareth! Here are my suggestions for you:

1) Use A Better Title Tag

The top left of page (above the url box) is one of the most important elements that Google looks at it. Don’t waste it by putting 21st Centure Boy at the front of each page. If you have 100 characters to make an impression you want to put your most important keywords up here. If you have to use 21st Century Boy on each page, put it on the right most part of the title tag instead of the left. Repeating title tags won’t help you rank your different pages in Google.

2) Make Your Tips Longer and Put Them On Their Own Pages

I love the Tips section on your site. You’re covering popular “how to” topics like “How to fry the perfect steak” and “How to slow dance with confidence”. I like the tips much more than the articles because people love “how to” articles and yours are short and to the point. I think they could be a big traffic driver for you if you could make them just a little bit longer (aim for 300 words) and put each one on its own page. Make sure that each page has the keywords in the url as well as the title tag.

3) Get Some PageRank!

I’m surprised you’re not getting a higher score from Google’s PageRank (2/10) considering the social context of the material you write. It’s the kind of stuff people would want to tell their friends about. What are you doing to market your site? Get on the different forums and blogs and let people know you exist! Eventually you’ll get some champions to help you promote your site but when it’s in startup mode you have to do it yourself. Build those links to your site and establish PageRank so you can get more respect as well as higher rankings in Google!

Good luck Gareth!

Readers, what do you think about 21st Century Boy?

To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!

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